top of page

Minions Social Contents

Only Another, 2021

Role : Designer, Animator

I was in charge of creating designs and animations for social contents for the official Minions account on Instagram, Facebook, Twitter and TikTok from August 2020 to Oct 2021. During that time, this project had +110% growth rate in engagement, throughout the social platforms.

Icons

These icons are used throughout the social contents, based on the concept of the post.

Artboard 9.png
Artboard 8.png
Artboard 7.png
Artboard 3.png
Artboard 1 copy.png
Artboard 6.png
Artboard 1.png
Artboard 5.png
Artboard 18.png
Artboard 12.png
Artboard 13.png
Artboard 14.png

Minions on a mission

This concept allowed the viewers to create the missions by voting through various native features of Instagram Stories including polls, questions, emoji sliders and a tap and hold technique. 

01.jpg
02.jpg
card_03.gif
04.jpg
05.jpg
07.jpg
08.jpg
09.jpg

DIY Minions

By providing users with Minions face assets, the viewers can decorate everyday items (eyes, overalls, etc) to be Minions. These are Instructions on how to use in the form of a screen recording of someone adding the stickers to something like a bell pepper

01.png

Minions Arcades

Series of games were created with Minions assets, they can be played in the stories feed. Each video can be paused by the user through tapping and holding the screen. With each successive story, the video play gets faster and therefore more challenging.

01.png

Hypebeast X Minions

Featuring various collaboration of Minions, Hypebeast celebrates 10 years of Minions history.

01.png
02.png
03.png
04.png
05.png
06.png
07.png

Minions giphy stickers

Minions will be the ultimate judge with this sticker pack of top animated emojis

that users can place in reaction to ultimate pranks and everyday moments

bottom of page