TikTok AR Effects
[ Type ]
Interaction Design
[ Where ]
TikTok
Effect Design Team
[ Summary ]
In my role as a senior motion graphics designer on the TikTok Effect Design team, I was responsible for crafting captivating effects that would entice users to engage more actively with the platform and inspire them to tell their own stories.
During the production of each effects, I oversaw every aspect of the effect production process, from ideation and asset creation to UX design and technical problem-solving. I have created over +100 AR effects so far.
Palm Reading
I created Palm Reading from scratch, handling everything from concept to visual scripting. The effect prompts users to scan their palm and generates personalized readings based on its lines. It went viral globally, with over 7M videos, 400M plays, and 31M likes in the US alone.
